There are many different things to consider when choosing a dental marketing company to work with. You want someone that works well with your staff and has the same vision as you for where your marketing plan is headed. But it’s also important to have someone that knows the ins and outs of Google Ads to ensure your company is getting prime visibility.
What Does Being a Google Partner Mean?
Google offers a program called Google Partners to digital marketing agencies and other marketing professionals. They get information and training courses directly from Google to better understand ads, algorithms, and how Google works.
When someone is Google Ads Certified, they’ve passed at least two certification tests out of the programs that Google offers. Google Ads programs include:
- Google Ads Fundamentals
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
The employee can choose which they want to get certified in. Everyone has to take the Google Ads Fundamentals certification and can choose one or multiple others. Many take on all of the certifications to better understand how Google works as a whole. Others focus on the certification most pertinent to their company or specialization.
The certification is valid for 12 months, after which the examinations need to be taken again. However, there are a few other things to obtain Google Partner status. The agency must:
- Company profile: The agency completes a profile so that your agency can be listed with accurate information on Google Partner Search.
- Spend: A spend threshold has to be met across all accounts to ensure your agency has a healthy amount of activity.
- Best practices: Agencies must make recommended best practices in client accounts to demonstrate they’re maximizing performance.
Why Google Ads Certification Matters
A certified digital dental marketing agency shows that they’re up-to-date on their PPC ads knowledge. You can’t just take the certification once; then, you’re good to go. Each year brings new trends and changes to the industry. A Google Partner certification ensures that the agency is up to date and doesn’t let its knowledge go stagnant.
Google Partners also get to boast in-depth knowledge of Google. The courses and exams are specifically for Google and focus on their workings. If they pass certification on Google’s site, they know the ins and outs of working with them. The certification isn’t just a surface-level thing.
When you’re working with a certified agency, your ad campaigns aren’t just being looked over by the agency but by Google. Google reviews Partner client accounts to ensure that best practices are being met and the most is being made of your budget and quality. If you’re working with a Google Partner, you know you’re getting the best!
Schedule a Demo With Dental Revenue
Dental Revenue’s marketing team is Google Ads Certified and ready to help your dental practice rake in leads with PPC and other marketing services. If you want someone Google Ads Certified to manage your PPC offerings, call us or schedule a demo online to get started.