Dental Website Design

A dental website represents your “dental practice brand” on the world wide web. It serves as the “hub” of a successful marketing strategy. Dental Revenue provides a comprehensive dental marketing program that works best with a performance website. We believe your dental website should serve as the “engine” for your marketing efforts. To keep the engine purring, your website needs to be easy to navigate, have trustworthy content, be visually appealing with a modern color scheme, and more! Learn about what goes into our dental website designs below.

dental websites for dentists

Designed to Connect: What is a Performance Website?

We will design your dental website to support your marketing goals. It is the solid base for the Dental Revenue Performance Program. Our dental marketing company provides websites that bring in traffic, leads, and conversions. Our designs meet Google and other search engines’ standards, include unique content, and embrace Search Engine Optimization (SEO).

  • Emotional connection: We want the user to be able to connect with you and your dental practice emotionally.
  • Social proof: Incorporating reviews, video, before and after imagery, and social media tools improve your online expertise, authoritativeness, trust, and credibility.
  • Accurate information: Your website content will be accurate and informative. It should answer common user queries about dental health topics and more.
  • Ability to connect: Potential patients can seek a connection through an online appointment request, phone call, or calls to action.

Creating Something Memorable

Your website design has to be something memorable for users. Our goal is to build you a website that stands apart from traditional dental websites out there. Users look for a site that’s easy to use, laid out in a way that it’s simple to find the information they’re looking for. But you also want to convey your professionalism and show off your expertise in dentistry. It’s this delicate balance that creates the perfect dental website.

A dental website is a showcase of your brand. Each webpage should be consistent in how your brand is displayed. A custom logo displayed on the header of the website catches the eye and makes for something noticeable for users. The same fonts, colors, styles, and layouts continue across the pages. Users will associate these things with your brand. Consistency is key in the flow of your website

The Elements of a Successful Website

We build more than a dental website for our clients. We create a foundation for a successful marketing program that has the flexibility to adapt to your changing needs. Your website is a “window” into your daily dental practice. As such, it should represent what separates you and your team from your local competition.

Dental websites for the fee-for-service dental practice

Dental Content: The Value of Relatable Words on the Web

As the saying goes, “content is king” when it comes to optimizing your website for maximum performance and ranking. With over 20 years of combined experience writing content for dentists, our team creates unique and original content for each and every client. The goal of your web content is to produce traffic and potential leads using key tools for online marketing:

  • Dental keywords: These are words that generate traffic to the website and convert users into patients. They can also be phrases for voice search, such as Amazon’s Alexa and Apple’s Siri, to easily understand.
  • Imagery and media: Having dental imagery, photos of the dental office and team at work, and videos add to the user experience. This greatly contributes to online visibility and creates a better sentiment around your practice.
  • Monthly dental blog: Most of our marketing programs for dentists include a monthly dental blog post. Adding fresh content regularly supports the website’s relevancy and keeps it top-of-mind in search results.

Custom Dental Photography and Videography

Stock imagery looks good, but custom imagery looks even better. The best way to make an emotional connection with users is to show them reality. Patients get a feel for the environment inside your practice and the personalities of you and your staff. Conversions are highest when your website features custom imagery. Video testimonials also allow users to hear right from their peers — your current patients.

Optimizing your website for success

The term “SEO” is now ubiquitous in the marketing arena. It can refer to a wide range of methods and tools that improve search results for clients through the web. Search Engine Optimization means leveraging your website for the best possible rankings for important dental keywords. A site that ranks well in organic search can bring in more traffic and improve the odds of converting visitors into patients.

Focused on marketing for dentists, we follow trends and analyze the performance of your ongoing marketing program. This enables our team to identify successful strategies for top search results.

Optimization applies to the function of the website, too. Nowadays, it’s essential for your site to work as well on mobile as it does on a desktop. We tailor all of our websites for mobile users. Websites are easy to use, with the most important items prominently displayed. Users can schedule an appointment at your office with a couple of quick clicks — whether they’re with a fingertip or a mouse.

Bouncebacks occur when a user clicks on a website, but leaves because things take too long to load. The site architecture and page organization optimize indexing on search engines as well as speed. Consumers expect a webpage to load in a few seconds. A slow-loading website screams that it’s old and out of date. Those are the last things that users are looking for when they’re searching for a new dentist.

Ready to launch a marketing program for your dental practice that is as unique as you and your team? Schedule a demo to learn more about how our account management team can provide solutions to your marketing needs and maximize your return on your investment.

Dental Website FAQs

Does my dental website need a redesign?

If you have to ask that question, the answer is probably yes. You should update your website frequently to ensure it’s up to date. We utilize WordPress with our unique Dental Codebase technology so that we can help you make updates easily. Adding new technologies as you add them to the practice and keeping your staff page current are things you should maintain. You also want to ensure that your website loads quickly and is optimized for mobile traffic.

What should my dental website include?

Your website needs to have all the information about your practice that a potential patient would want to learn. This includes accurate contact and location information, your services and technologies, and the dental issues you treat. Visitors should also be able to get information about you, your staff, and practice. Your site needs the capability to schedule an appointment with a few clicks or finger taps.

What does it mean to have a responsive dental website?

Having a responsive website is incredibly important. It means that all of the pages load fast and there isn’t a delay when users try to click on things. Google values user experience highly when it’s considering search engine rank. Our websites utilize code and site architecture that help with both user experience and search engine indexing.

What makes a dental website successful?

Successful dental websites are eye-catching, professional, and easy to navigate. They have user experience in mind and make it easy for visitors to find crucial information or schedule an appointment. Your overall brand is highlighted on every page and there are engaging visuals to create an emotional connection with the user.

Should my dental website have a blog?

Blogs are extremely beneficial for dental websites. Content is still king when it comes to marketing. Google looks for websites to have quality content that isn’t stagnant. Blogs are a good way to continuously add new content to your site, particularly when these blogs are written around specific dental keywords.

Does my dental practice really need a website?

Absolutely. The dental website is where you’re going to direct all of your marketing efforts. When people are looking for a new dentist, many of them turn to Google. Your website ranking well on search engines is a great way to make sure your practice is seen. Websites also give potential patients important information and serve as a way for them to get to know you. They can also schedule an appointment when they’re sold on your practice.

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