For a long time, dentists commonly took out ads in the yellow pages or relied on word of mouth for new patients. But this is changing. Our world is increasingly digital, and digital marketing is now an essential component of your marketing strategy. Most people now are turning to the Internet to determine where to get the best service.
Recommendations From Online
Before the Internet, we simply had to rely on the people we knew in the surrounding communities when looking for a new dental provider. Many people just chose the dentist office closest to them without worrying about whether the office was the right fit. The Internet gives us more options for finding a new dentist or doctor.
Testimonials and reviews mean almost as much to Internet users as a personal recommendation from a friend. They’re looking for reviews and testimonials when searching for a new dentist. You must manage your online reputation to have these things available for new patients.
Suggest to your patients that they should leave a review when they’re leaving your office. Google review postcards help to remind patients that they should leave a favorable review if they’ve had great service. Custom videography allows you to record video testimonials from satisfied patients. Video is shown to convert more users into patients compared to traditional reviews.
Getting Eyes On Your Practice
Most of the time, when people search for a new dentist, they head to search engines. This means you need to be seen when people are doing these searches. Your dental website should be designed with search engine optimization (SEO). The site should be fast, with uncomplicated architecture, so it indexes well.
Content is king when it comes to SEO. Quality content that’s unique and written with SEO is essential to appearing high in search results. At Dental Revenue, our copywriters spend hours writing unique content for your site. All of the content we write is structured around SEO keywords that you want to be in search results.
Pay Per Click (PPC) advertising is another way to see your practice in search engines. Paid ads for dentists appear at the top or bottom of the search results. In addition to using SEO techniques, this boosts your chances of getting seen by users searching for keywords related to your practice.
Targeting a Specific Demographic
One of the best things about digital marketing is targeting certain people. If you want to work on certain cases – dental implants, for example – you can target people searching for this procedure. It helps you get more cases that are the ones that you want to work on.
For dentists, social media can help bring in patients of a completely different demographic than you may normally get. Younger adults look to social media for recommendations. Using trends on platforms like Instagram gets you seen by young adults out on their own and looking for a new dentist.
A Marketing Partnership With Dental Revenue
At Dental Revenue, we create partnerships with our clients. We consider your success our success. As our client, you’ll get a personalized marketing plan unique to your practice’s needs. Call us or schedule a demo online to get started.