Formerly called Google My Business, your Google Business Profile is an essential part of brand awareness for your practice. One of the first things people turn to to find a new dentist, company, or product is Google. Making sure you have an updated, accurate listing makes you more likely to get people coming into your practice.
Google Business Profile and Local SEO
Utilizing Google Business Profile is a great way to boost your local SEO stats. For dental practices, local SEO is incredibly important. You want to be targeting people that are in your neighborhood and area to come into your practice. Unless your practice is big on dental tourism, local SEO is going to be the best way to attract the regional patients you’re looking for.
Your Google Business Profile isn’t just something you can set and forget, however. Optimizing and updating your profile is essential. Accurate information is what patients are looking for. If they see that your profile hasn’t been touched in years, they think you’re out of date. According to research, an up-to-date Google Business Profile gets you seven times more clicks, among other benefits.
You’re also not the only person that can make edits to this public profile. Other Google users can edit your profile listing at any time. Checking frequently ensures that people aren’t posting incorrect information about your business.
Optimizing Your Google Business Profile
To start, check your profile frequently. Any time you have an update – be it your hours changing or adding a new service – change it on your Google Business Profile right away. Out of date information wastes both potential patients’ time and the time of your staff if people are trying to call and make appointments at times you aren’t open or services you don’t offer.
Always follow Google’s guidelines. If you don’t pay attention to them, your account can get suspended. Your Google Business Profile is a profile that belongs to the public, not just you. It’s open for users to make changes if they see fit. Monitor them to ensure that they aren’t going to get your profile banned.
You have a ton of options to personalize and optimize your profile. When you’re optimizing, you want to make sure you’re filling in the most information possible. Add pictures, business hours, services, and a solid description of your practice. People want to get the most information they can before they commit to calling or making an appointment.
Utilize Dental Marketing To Help Your Practice
At Dental Revenue, we specialize in helping you get the patients you want walking through your door. Using Google Business Profile, paid ads, and SEO best practices, we create the perfect marketing plan that’s unique to your practice. Call us or schedule a demo online today to get started!