In the modern world, it’s essential for dental practices to have a digital marketing plan. But there are so many different strategies and ways you can go about marketing your practice. How do you know which ones are the best to work for you?
At Dental Revenue, we know that an effective marketing strategy utilizes both SEO (search engine optimization) and PPC (pay per click) advertising to get you the results you’re looking for. While many people think you have to choose one or the other, combining them both is one of the most effective things you can do.
Covering Both Short And Long-Term Solutions
Your marketing plan has to be good for both the short-term and the long-term. You want to see results right away, but you also want to make sure you’ll continue to bring in new patients as the months go by. While dental SEO is considered more of a long-term solution, PPC can attract patients faster.
With PPC you pay for the specific keywords you want to target. PPC is monitored to make sure that it continues to perform optimally. You can pause keywords that aren’t performing as well as you’d like, as well as add negative keywords to make sure your ad doesn’t show for certain searches.
SEO gets you long-term results by being more focused on content. You can frame blog posts and landing pages around specific keywords to boost your rankings on search engine results pages.
When you’re combining both solutions, you get better visibility for your practice all around, especially on search engine results pages. With both PPC for dentists and SEO, your practice can show up in multiple places. Not only will it be visible in the places reserved in Google for paid ads, but it’ll show up in the organic search results as well.
If people look past the ad at the top of the page, they’re still going to see you when they scroll down through the results. Having your practice show up in both sections adds legitimacy and makes you more appealing to consumers.
The more your practice is showing up for key searches, the more potential you have to bring in new patients. You can target a wide variety of topics and services with these two solutions, making sure that you’re getting patients in the door that fit the criteria you’re looking for.
The Keyword Data Benefits Each Other
The data you gain about keywords from PPC can help you when it comes to SEO and vice versa. It’s crucial to make sure you aren’t pitting PPC and SEO against each other but ensuring that they work smoothly together.
Some keywords may be too expensive for you to bid on when it comes to PPC ads. But you can still target these keywords with SEO. This gives you a start to know what you should start focusing blogs and other content on for SEO.
Using your ad data can also help you determine quality keywords that you can use for your page titles on your site. This helps to drive more traffic to those pages, getting more clicks and patients through your door.
There may be long-tail keywords and phrases you discover through SEO that you weren’t using in your PPC campaigns. PPC often focuses on short, heavily-searched phrases. If these are getting good rankings organically, you can edit ads and include these phrases in descriptions and headings to drive more traffic.
Use Dental SEO And PPC For Your Practice
Make sure that your practice is standing out among the rest. Dental Revenue is a full-service marketing agency that’s here to help you navigate the best path for successful dental marketing. Call us today or schedule a demo to get started!