Using digital marketing to promote your dental practice is essential in the age of technology. But what’s the best way to do it? Local SEO is one of the best tactics to help get your dental practice noticed. At Dental Revenue, we employ local SEO in our marketing program for our dental clients. Learn more about what local SEO can do for you.
What Is Local SEO?
SEO stands for search engine optimization. Traditional SEO focuses on boosting your site’s visibility overall on search engines for specific keywords and services. Local SEO, however, optimizes your website and practice in a specific area. It helps to improve organic traffic from the people that are in your community and the surrounding area.
Many different components can contribute to local SEO success. They fall under three categories: real business information, citation listings, and reviews. All of these things are considered important by Google when they’re taking local SEO ranking into consideration.
Real Business Information
Primarily we use Google My Business to make sure you have accurate information about your practice on the web. A GMB listing is one of the first things people are going to notice about your business when they do a Google search. It’s crucial to make sure the information there is correct
A complete GMB listing improves your practice’s SEO on its own. It also integrates with Google Maps, which is the app most used by people for directions. People look to this listing for reviews as well, as sites like Yelp are less prominent. Not only is it essential for local SEO purposes, but it’s also one of the best ways to get potential patients your correct information.
Citation Listings
Citations highlight your practice’s NAP, short for name, address, and phone number. These are all the important things that potential patients need to locate and contact your practice. Citations are normally listings made on online business directories. There are citation directories we use that are specifically for the dental profession.
Having these citations on trusted online directories shows Google that your business exists and that it’s legitimate. We have a directory of quality citation websites we use for our clients. Quantity, quality, and the accuracy of listings all matter when it comes to how your practice ranks.
Reviews
Whether people are looking for a new business to frequent or a new dental practice, one of the first things they look for is reviews. They want to see reviews from real people that they can rely on to get a feel of your practice. While Google is one of the primary places people look, it’s ideal to have reviews from a variety of sites.
With Dental Revenue, you’ll have more control over your reviews. We want to make sure that you have quality reviews that are accurate and timely. People should get a good sense of your business and what you want to convey to new patients based on other patient experiences.
Local SEO For Your Dental Practice
Let us help make sure you’re visible to potential patients that are right around the corner. Call Dental Revenue today or schedule a free demo online!