When you’re forming a marketing strategy for your dental practice, a solid Salisbury, MD dental website should be at the top of the list. Your website is how many people will get a first impression of your practice, so it’s important that it conveys the message you want to send.
At Dental Revenue, we bring a combined 40 years of dental marketing experience to the table. We don’t just design you a good website, we make sure that it’s a marketing tool to help leverage your standing on the internet. Below are some of the strategies we employ to make sure your website is the best it can be.
Optimizing Your Content
Your website shouldn’t have the same standard fare as every other dental website. Our content writers have years of experience writing content specifically for the dental industry. We spend hours writing the content for your website so that it’s unique and fits the image of your practice that you want to project.
We also make sure that your content is optimized for search engines. Keywords are used to help boost your ranking for key services that you may offer. Many of our marketing plans also involve blog posts added to your website every month. New, quality content is also shown to increase your ranking on search engines.
Creating An Emotional Connection
When people are looking at your website, we want them to bond with the practice. One of the best ways to do this is with custom dental photography. You stand out among practices that use only stock imagery. It’s a great way to show off the environment of your practice and let potential patients get to know your personality.
Patient testimonials are another good way to create that connection, particularly if they’re video testimonials. Instead of the dentist or other staff reaching out, it’s a fellow patient. This helps to build trust in the practice. People don’t normally go out of their way to submit a glowing testimonial unless they’ve received extraordinary service.
Informing And Creating That Connection
Your website has to have all the information that a potential patient might need to know about your practice. This includes services, hours, and where you’re located. And it’s essential that all of this is accurate. You don’t want to miss out on a patient because they read outdated information on your site.
A website also needs to allow patients to actually connect with you. We place phone numbers and “request appointment” buttons in areas we know patients are likely to look. They’re easy to find so they can make that connection instead of getting frustrated because they don’t know how to contact you.
People use so many different devices to browse the internet. Your site can’t only look good on a desktop or laptop. It has to look good and be usable on mobile devices as well. We pair our unique Codebase technology with WordPress for a site that’s easy to navigate no matter what device you’re on.
Not only does it have to be viewable on different devices, but it has to be equally responsive. We make sure your site has a simple structure that’s easy to navigate. We optimize each page to make sure the response time remains quick and you don’t lose patients because your site won’t load.
Quality Dental Websites In Salisbury, Maryland
We want to help you build the perfect website for your unique dental practice. Call us or schedule a demo online to learn more about what Dental Revenue can do for you!