If you don’t use local SEO as part of your dental marketing strategy, you’re missing out on valuable leads. As a dental practice, you will want to focus your marketing efforts on the people in your surrounding communities. Unless your practice is big into dental tourism, you want to target people near you that will be coming into your office for dental care.
Get the Most Out of Your Google Business Profile
This is one of the easiest ways to leverage your local visibility. It helps boost your rank on search engines; on Google, it’s one of the first things people will see. They often look towards these because they have all the information users want about your business.
Ensure you claim your listing and that it showcases the correct information. This is prominent, and you want to ensure all its information is right. You can turn patients off your practice if they attempt to learn your hours or call your office and discover that the information on there is wrong. Always update it with the latest information, and respond to questions that users ask on there too.
Optimize to Show Up in the “Near Me” Map
One of the most popular searches now is for something “near me”. You want your business to be in the top three options on the “near me” map that the search engine brings up when you search “dentist near me”. The maps are especially useful for people on mobile devices, and they’re designed to be easy to read on the go.
This map relies on different algorithms than the traditional search engine results. You’ll have to use a different approach to get to the top few on this map. It relies on directory citations and listings, where you want to ensure you’re using the same correct name, address, and phone number on each listing. This shows search engines your legitimacy and consistency, prompting them to rank you higher on that map.
Create Optimized Content for Locations
The main location for your practice will be used throughout your website on various pages. Website pages like dental implants and porcelain veneers will also include the location to attract people looking for these services in your town. But you don’t just want to attract patients from your exact town or neighborhood. You also want to get people in from the communities around you.
Location pages are a great way to improve local SEO for the other towns that you want to target. Optimize the entire page around the “dentist in blank” keywords. Ensure that the location is peppered throughout the body of the content. You want to use the best practices for content so that it ranks well on search engines.
Each location page should have at least 500 words of content on it to be received well by search engines. Use the alt text in the photos to target the same location, ensuring that the pictures used are specific to that location page. Treat each page like it’s a unique landing page, highlighting your services and other things your office offers.
Create a Marketing Partnership With Dental Revenue
At Dental Revenue, we’re with you every step of the way in your marketing journey. Call us or schedule a demo online.