When you’re putting together a marketing plan, dental SEO is a big part of it. But there are different types of SEO, onsite and offsite. What do these mean, and how do they work in your dental marketing plan? It’s important to know what these terms mean and how exactly they’re used to benefit your practice.
Onsite SEO
Onsite SEO involves making changes to your own website to make it more appealing to search engines. You can work on the actual structure and framework of your site, as well as the content on its pages. Your site must be appealing to both search engines and the users that are visiting your site.
One of the most important features your site should have is speed. Don’t let plugins or excessive media bog down your website. Users want a site that loads fast and gives them their information ASAP. If your site is too slow, you get high bounce-back rates. Instead of waiting for your page to load, they’re finding another site.
Content is king when it comes to search engines. Content that sounds too “sales-y” or is short and not informative will impact your rankings negatively. Your content should be informative, high-quality, and unique to rank well on search engines. Don’t copy and paste any of your content from other sites. The best option is to have dedicated copywriters write content specifically for your website.
Offsite SEO
Offsite SEO involves working on other third-party sites to boost traffic to your site. Listings, content, and other information can be useful to get third-party sites to send favorable signals back to your site. The more favorable signals you’re getting from other sites, the better the reputation of your site.
Link building is one of the main offsite SEO tasks. You create linkable assets and information about your site on other sites, getting those sites to link to your website. A high volume of backlinks is ideal, but you also want to ensure they’re quality sites. Links from unfavorable sites can actually damage your reputation with search engines.
Citations on other sites are helpful, too. Your citations should have accurate, detailed information about your business to help you get backlinks and reviews across the web. Important sites include Google Business Profile and Facebook. A high volume of citations is valuable, but again, you want to ensure you’re listed on reputable and popular sites.
Which is More Important?
Both kinds of SEO are important for your website. Combining these strategies is the best way to get your site visible and favored by search engines. Onsite SEO has the added benefit of making visiting your site a pleasant user experience. Offsite SEO is known to help maintain your reputation across the internet.
When it comes down to it, onsite SEO is probably the best way to start. It focuses on your website and the image that it gives to users. The better the content and quality on your site, the more people will see it because search engines will rank it more favorably.
Create a Marketing Partnership With Dental Revenue
At Dental Revenue, our SEO team works on both onsite and offsite SEO strategies to ensure your site is ranking well. But that’s just one component of our marketing plans. Call us or schedule a demo to learn more.