Dental Marketing for the "Fee For Service" Practice
Promote Your Practice Online
Revenue generation starts with the ability to be found in online searches. The fee for service dentist needs to take a multifaceted approach and have an SEO strategy that emphasizes high value keywords.
A Marketing Program For the Comprehensive Dental Practice
Our Marketing Platform was developed for the comprehensive dental practices. We work with dentists from all over the United States, Canada and the UK, many of whom are Dawson Academy Alumni or AACD members. Our marketing strategy is crafted for each practice to increase presence in online searches and attract patients who value quality and service over price.
I started on the Dental Revenue Performance Program right before the opening of my practice in October 2012.
From day one, my website has been highly ranked in search engines, beating out dentists who’ve been in the area for decades.
Marketing Modules - It's More Than Traffic & Rankings
We take a complex approach to marketing your dental website. Our marketing team will develop a customized strategy
that places emphasis on high value keywords. Our goal is to increase your presence in search engine results
and deliver quality traffic to your website. In addition, our base SEO program focuses on five top keywords
to boost your presence for the most popular dental searches. Additional marketing modules will strengthen
your performance and are essential in competitive markets and for ranking on competitive keywords.
The base Performance Program includes one marketing module. We recommend that new accounts start with 3
months of our PPC module to boost traffic to the website. Higher level programs include two or three
marketing modules. Each marketing module is allotted a $300 budget - advanced budgets and services are
available for competitive markets.
This module takes you beyond the basics. We employ on-site and off-site techniques to increase search engine
visibility and drive more traffic to your dental website.
Advanced SEO programs are highly personalized for each client. We recommend focusing on one keyword
ranking at a time. It generally takes up to six months to see effective improvement. Highly competitive
markets may require higher budget. Module may include:
Advanced on-site optimization
Upgraded blogging service
URL change recommendations
Creation and management of local listings (ex. Google, Yellow Pages, Healthgrades, etc.)
Industry related directory submissions
The PPC Module is a highly effective search marketing tool that can boost your position for high value
searches and adapt to trends and seasonal changes.
We research keywords and develop advertisements that will appear in the “sponsored”
sections of the search engines. Your budget is fixed. When someone clicks on your ad, the cost per click is
deducted from your account until the budget is spent.
PPC can help you get instant traffic to the website and exposure for keywords that you
are not able to rank organically for. PPC can also help you reach additional target areas outside of your
PPC programs are highly personalized for each client. We recommend focusing on one keyword campaign per
PPC module. Highly competitive keywords and/or highly competitive markets may require higher budget.
Module may include:
Google Ad Words account management
Targeted PPC ads
Campaign specific landing pages
Ongoing analysis of campaign performance
Adjustments to improve campaign success
Email is still one of the most effective ways to communicate with patients. We can help you develop a
strategy that will lead to increased revenue.
First month’s service includes the account set up and personalized email template. Emails are sent on a
monthly or bi-monthly basis. Module includes reporting, email list management and campaign analysis.
Email campaigns may include:
Targeting former patients
Soliciting reviews and referrals
Special offers and events
We will help you generate online reviews using email marketing and social media to improve map position and
rank in Search Engine Results Pages.
A poor online reputation is damaging to your practice. It’s not just negative reviews
that hurt you - it’s a lack of positive reviews. This module results in more positive online awareness and
drives more patients to your website.
The most effective way to strengthen a positive online reputation is through a slow, consistent and
steady flow of positive reviews across a variety of platforms. A typical review campaign might include:
Complete Google Listing
Google+ Business Social page
Direct mail postcard campaign
Targeted email blasts
In-office patient strategy
Review buttons for website
Whether you’re just getting started with social media or you’re a seasoned expert, this module will help you
amplify your brand and engage with your audience.
Campaigns are highly personalized for individual practices. Dental Revenue will create and/or manage
social media channels and personalize them with brand specific imagery. We can handle any social
platform, however, the most effective channels for dental marketing are: