When you’re putting together a dental marketing strategy, your Bethlehem, PA dental website is definitely a priority. At Dental Revenue, we consider the dental website the hub of your entire dental marketing efforts. Your marketing strategy is designed to attract people to your website so they can learn more about you and schedule an appointment.
When patients get to your website, they don’t want to see something that’s obviously outdated or hard to navigate. They need something that draws them in and certifies that you’re their choice for their dental care. Below are some of the things Dental Revenue can do to make sure your dental website is at its best.
Emotional Connection And Conversions
Many people cite the need for an emotional connection to the businesses they choose to patronize. This is true for their dental care as well. Many times people are bringing their whole family to this dentist. They want someone that’s a positive member of the community and someone they can rely on.
Using custom dental photography and videography allows people to get a feel of your practice. The personality of you and your staff can come across, and they can get a look at the environment your practice has. This helps patients get to know you better than just words can.
This emotional connection can help lead to conversions. That’s why there should be many areas where people can get into contact with your office. We make sure to place phone numbers and “schedule appointment” buttons in prime locations for people to make the connection with your office.
Credible And Correct Information
The last thing you want is for people to get to your website and have information that’s outdated. Using WordPress allows your website to be flexible. It’s easy for us to go in and make changes if you have information that’s more current.
Patient testimonial sections add another layer of credibility to your practice. Reviews are one of the first things people look at when they’re looking for a new dentist or service. You want to showcase good reviews and let people know that you’re a reliable choice and recommended by patrons in the community.
Optimized Content
Having quality content is an essential part of your website. Unique, well-written content that’s optimized for search engines can be amazing for search engine ranking and patients finding your practice.
At Dental Revenue, our writers have over 20 years of combined experience writing for dental websites. We make sure that each site we take on has unique content that’s created specifically for a particular practice. Content isn’t copied and pasted here.
We also make sure to utilize proper dental keywords so that you rank better for key search terms. We want to make sure your practice is showing up when people are searching for a new dentist in the area or one of the things you specialize in.
Many of our marketing programs also come with monthly blog posts written by our content team. Search engines look for fresh, quality content when ranking comes into play. Keeping fresh words coming will help your practice in the long run.
Custom Dental Websites in Bethlehem, Pennsylvania
We’ll make sure your dental website projects the right vibe for your unique practice. Call us or schedule a demo online to get started with Dental Revenue!