A successful marketing strategy involves multiple different parts and programs. But an appealing dental website is something that’s essential no matter what your market competition is like. You need a quality Greensboro, NC dental website that shows why your office is different from all the rest. Dental Revenue, a firm that specializes in dental marketing, highlights the importance of having a good dental website.
The Hub Of Your Marketing Strategy
Our Dental Revenue Performance Program considers the dental website the hub or engine of your marketing plan. Efforts in things like paid advertising and social media marketing all send potential patients to your website. If patients are led to your website and find it unappealing or hard to use, they’re going to be less likely to schedule an appointment at your practice.
When your site is built by Dental Revenue, we take great care to make sure it’s optimized for conversions and patient appeal. Our unique Dental Codebase technology is combined with WordPress to create a platform that’s easy to update and change with the times. The pages are organized to ensure that your site is easy to navigate and loads quickly when patients are looking for the information they need.
Our experienced dental copywriters write unique content for every page of your site. The content is designed to be quality and to rank well in search engines. We also want to make sure the content is unique to your site. Every practice is different and the content we write should reflect that. We take care to communicate with you to ensure that we’re highlighting the services and parts of your practice that you want to emphasize.
Creating An Emotional Connection
Another thing your website can do is create an emotional connection with potential patients. This is essential for bringing in new patients to your office. They don’t want to feel like they’re just another cog in the machine of your practice. People want to have an experience that makes them feel like they’re really cared for, especially in an environment like a dental office.
Dental Revenue recommends using custom dental photography and videography on your website. Every website can use stock imagery, and people tend to skip right over it. But when you use custom imagery, it helps to create that emotional connection. They can see the environment of your practice and get a sense of your personality. They can see whether they think your practice will be a good fit for them.
Having a smile gallery is a good way to show off your work. Patients can see before and after photos of services that you’ve provided. If they see how good the results are, they’re more likely to trust you with their smiles. Video testimonials allow them to hear about your practice directly from the mouth of patients. While written reviews are good too, video is much better to create the emotional connection you’re looking for.
Getting a Dental Website in Greensboro, North Carolina
A successful marketing plan starts with a solid website. Make sure you’re getting the most out of your marketing efforts. Call us or schedule a demo online to get started with Dental Revenue!