At Dental Revenue (an Ads Next company), we are committed to maintaining the confidentiality of information entrusted to us by our clients. Clients on the Dental Revenue Performance Program are provided a website, marketing modules and our conversion coach consulting service. Our program is designed to generate new patient revenue.
In order to measure performance and return on investment (ROI), we track and record new patient phone calls and website forms. Leads are stored in secure Reporting Dashboard. In addition, our HIPPA trained staff reviews these leads for the quality of leads, how calls were answered and the result of the call. This service provides awareness on missed opportunities as well as ROI on new patients generated from the website and online marketing.
Again, no patient health information or personal contact information is captured or stored in the Reporting Dashboard other than patient name, phone number, and email address.
Our dental websites includes both a new patient phone number and a current patient phone number. From time to time, a patient of record may call the new patient number or use the contact form. Dental Revenue does not review these leads. When it is determined that the recorded call is from a patient of record, it is deleted from the reporting dashboard.
If a new patient discusses sensitive information during a recorded call, our staff is instructed to delete these calls. This is a very rare occurrence due to the nature services which are focused on new patient generation.
In addition our Performance Program does not capture physical address, social security numbers, patient health information or other sensitive data.

Our HIPAA-ready services:

• Attract new patients with online marketing across the web
• Review the new patients leads for quality and conversions
• Generate awareness with targeted newsletters and promotions
• Track lead results across all system activities to improve performance
• Emails are secured with encryption and/or password protect
• Out of 18 HIPPA identifiers, we only track three: name, email and phone number

Dental Revenue and Ads Next comply with all business associate obligations under HIPAA/HITECH, enabling us to provide the highest level of service to our medical customers in the dental and medical industries.
Our company follows the policies and practices listed below:

• Our software programs have the ability to audit log-ins in real-time and able to prevent unauthorized users that would result in personal health information (PHI) breaches
• Our office is secure and includes 24/7 onsite building security
• We are willing to sign a Business Associate Agreement with any of our clients
• Usernames and passwords are updated on a regular basis
• Data breach disaster recovery plan
• We store, transmit and destroy all messages within a system that contain PHI as required by HIPAA guidelines
• Training and awareness of HIPPA for staff members who have access to PHI
• Technology Errors & Omissions Insurance Protection

Our BioData Validated Hosting Cloud includes the following features:

• EHNAC Accredited OSAP Data Center
• Audited from end-to-end HIPPA/HITECH and FDA Compliance
• SOP / Policy Authoring
• Risk Assessment
• Pre-Engineering validated private cloud solutions
• Data breach disaster recovery plan
• 5 points of security access
• Offsite backups of data

Click here for more information on our BioData Hosting solution.
Dental Revenue (an Ads Next company) © 2015. All rights reserved. Last update: April 29, 2015