PPC: Pay Per Click Advertising
Pay Per Click, or PPC as it is known in the industry, can be a vital tool for businesses to maximize their potential customer base. If you think about your own internet usage, imagine how often you find yourself in front of
search results. Whether on Google, Yahoo, or another platform, by combining the proper words that reflect what your company offers, we can put you in the most visible position on any search results page.
What is PPC Advertising?
Pay-per-click is an internet advertising model used to drive traffic to websites in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines.
PPC is a way for all practices, no matter their organic rankings, to be at the top of the page in a Google search. It is important to note that your practice will only be charged should a potential patient click on the ad.
The Dental Revenue Approach
We will start by analyzing your business and researching your local market. From this, we will find the perfect keywords and organize them into strong campaigns and ad groups. Next, we will determine the best PPC landing pages that generate the highest number of conversions. The main benefit of a well-researched PPC campaign is that, believe it or not, the more relevant and intelligent you make the campaign, the less search engines like Google will charge for your ad clicks and the more results you will see. This is why we believe our PPC creation is not only valuable, but essential.
- Keyword research – we will find the right keywords for your campaign that generate quality traffic and the potential patients that you are looking for.
- Responsive ad creation – we create ad copy that adapts to show more text and more relevant messages to your customers. With multiple headlines and descriptions when creating a responsive search ad, over time, Google Ads will automatically test different combinations and learn which combinations perform best.
- Dedicated search experts – our team is Google certified and a partner with Google. We get ongoing support from Google and get updated with the latest techniques before anyone else.
- Bid management tool – we work with the leading AI technology for cross channel PPC management. This includes bid and budget management, budget distribution, and local lead estimation. 30+ intelligent algorithms work in harmony to optimize spend and increase clicks or conversions. Landing page optimization – we regularly analyze, enhance and improve each element on your landing page to increase conversions. Detailed tracking that proves ROI – we use our proprietary tracking system to determine what is working and what is not and will move your budget around to what is generating the best return on your investment.
OUR RECOMMENDATIONS
NEW PATIENT CAMPAIGN
Starting at $500
*Suggested spend calculated from target market
*Average CPC $5 (Competitive markets may vary)
HIGHER REVENUE SERVICE CAMPAIGN
Starting at $1000
*For all PPC campaigns, there is a set up fee of $300 as well as a management fee of 23%.
*Please note that our PPC works best when combined with our ASEO services.