If you’ve ever dipped your toe into social media for your dental practice, you’ve probably asked yourself:
- “Is this really working?”
- “Is it worth the time?”
- “Why don’t I see more patients from it?”
You’re not alone. A lot of dentists feel this way—and with good reason. Social media often gets oversold as a silver bullet when in reality, it works more like a well-run football team. It takes a game plan, a strong team, consistent execution, and smart adjustments.
At Dental Revenue, we look at social media the same way we look at any part of your marketing: not as a quick fix, but as part of a bigger strategy. So let’s walk through how building a successful social media presence is a lot like leading a winning football team.
1st Down: Get the Ball Moving
You don’t win football games on the first play. You move the ball down the field. The same is true with social media—each post is an opportunity to build visibility, familiarity, and trust with your audience.
That means showing your personality, spotlighting your team, sharing patient stories (with permission), and creating content that reminds your followers why people love your practice. Think of every like, comment, and share as a few more yards gained.
2nd Down: Read the Field
Posting blindly doesn’t cut it anymore. Just like a quarterback reads the defense, you need to understand your audience. What kind of posts do they engage with? When are they most active? Are they responding to videos, tips, transformations, or team highlights?
By tracking engagement and looking at the data, we help you adjust your strategy—so you’re not wasting time on content that doesn’t connect.
3rd Down: Call the Right Play
This is where social media either converts—or falls flat. Do you want to promote a specific service like Invisalign or implants? Are you hiring and want to highlight your culture? Are you looking to connect more with the local community?
Every post should have a purpose. We help practices build a calendar that aligns with real goals—not just filler content for the sake of staying active.
4th Down: Execute or Punt
This is the part most practices miss. It’s not just about what you post—it’s how well you manage the engagement that comes next. Are DMs being answered? Are comments being acknowledged? Are you watching for new reviews or potential patient inquiries?
Execution matters. A sloppy post or ignored comment can cost you momentum. On the flip side, a well-managed response can lead to a new patient or a loyal advocate for your practice.
Touchdown: Social Media That Supports Real Growth
When done right, social media doesn’t just get you likes—it builds reputation, relationships, and referrals. It keeps your practice top of mind for existing patients and makes new patients feel like they already know you before they walk through the door.
It’s not just about “going viral.” It’s about showing up consistently and authentically so you build a loyal audience—and a thriving business.
Need a Game Plan? We’ve Got You Covered.
At Dental Revenue, we treat social media as a strategic asset—not just a box to check. That’s why I’m excited to introduce Beau Severn, one of our company experts in social media strategy and execution.
Beau leads our social media team and supports practices with:
- Social strategy & content planning
- Custom-branded graphics & post design
- Instagram, Facebook, TikTok, YouTube & LinkedIn management
- Community engagement and reputation response
- Paid ad campaigns and promotions
- Full audits, platform coaching, and performance reviews
Whether you’re building your presence or ready to take it to the next level, Beau is your go-to resource. You can reach him directly at beau@dentalrevenue.com or book a time with Beau here.
Want to Talk About the Marketing of Your Entire Practice?
If you’re looking to improve not just your social media, but the entire marketing strategy for your practice, I’m here to help. Whether you’re focused on growth, higher-value procedures, or better ROI from your current efforts, I’ll walk you through how the Dental Revenue Performance Program ties everything together—from visibility and lead generation to patient conversion and revenue tracking.
You can email me directly at bill@dentalrevenue.com or book a time with me here
Final Word: You Don’t Have to Win Every Play — Just the Game
Great football teams don’t score every drive. But they show up every quarter, execute the plan, make adjustments, and play to win.
Your practice deserves the same approach to social media. If you’re ready for a smarter, more strategic way to connect with patients and grow your brand, let’s get started.