If your practice isn’t showing up on Google, you’re probably losing patients. A strong online presence helps people find you when they need a dentist—and that starts with Dental SEO (Search Engine Optimization).
Dental SEO can sound complicated, but it really comes down to this: making your website easy for Google to find and trust.
Here are the top 5 mistakes most dental practices make with SEO—and how to fix them.
1. They Don’t Claim or Update Their Google Business Profile
This is one of the most important (and easiest) things you can do. Your Google Business Profile shows up when someone searches for your office or types in “dentist near me.”
Mistake: Not claiming the profile, not adding hours, or using old contact info.
Fix: Make sure your profile is claimed, updated, and full of helpful info—like photos, services, and correct hours.
Bonus tip: Ask happy patients to leave reviews. Google loves that.
2. Their Website Loads Too Slowly
If your website takes too long to load, people will leave—and so will Google.
Mistake: Big images, bad hosting, or too much code can slow things down.
Fix: Use smaller image files, work with a good hosting company, and ask a web pro to help with speed fixes.
At Dental Revenue, we build fast, mobile-friendly sites that keep patients (and Google) happy.
3. They Use the Same Content as Other Practices
Google wants to show original content—not stuff copied from other websites.
Mistake: Using stock content or copying service pages word-for-word.
Fix: Create content that reflects your actual practice—talk about your team, your services, your city.
Our copywriters specialize in writing custom content that ranks and builds trust.
4. They Don’t Use the Right Keywords
Keywords are the words people type into Google—like “emergency dentist in Dallas.” If your site doesn’t include those words, Google won’t know you offer that service.
Mistake: Writing without thinking about what people are searching for.
Fix: Use tools or an SEO expert to find the right keywords, then include them in your headlines, paragraphs, and page titles.
5. They Don’t Keep Their Website Updated
Google rewards websites that stay fresh. If your last blog post was from 2021, it’s a sign your site isn’t active.
Mistake: No new content for months—or even years.
Fix: Add new pages, post blogs, update photos, and keep things current.
Need help? Our team can manage your site and keep everything up to date—so you don’t have to.
Want Your Website to Rank Higher?
Fixing these mistakes can help your practice show up in more searches, get more clicks, and bring in more patients.
Don’t know where to start? We’ve got you covered.
📞 Schedule a Free SEO Assessment
Let’s make sure your next patient can find you—right when they need you.