In today’s environment, marketing is more important than ever for dentists and other professions. People are turning to the internet as their main source of new products and services, and this includes their dental care. Your practice should be implementing techniques to attract the cases you want in your office. Dental SEO is one of the best ways to do this.
What is Dental SEO?
SEO stands for search engine optimization. It’s a way to make your practice competitive on search engines without going down the paid advertising route. SEO is done both onsite and offsite, focusing on making your site and content desirable for search engines. It involves focusing on certain keywords and phrases you want to rank for.
You should start investing in dental SEO if your practice meets any of the following criteria.
You Want to Establish or Improve Brand Visibility
Patients can’t start coming to your practice if they don’t know you exist. One of the top things people are doing when they’re looking for a dentist is to check a search engine. Most of the time, people aren’t going to go through pages and pages of results to find one. They’re going to be looking at the ones that are prominent on the first few pages.
With SEO, you’re tailoring it so that your site is showing up prominently for the search phrases you want to focus on. Whether you just want general new patients or more patients for specific services, SEO lets you be hyper-focused on your exact patient wants.
You Want to Further Credibility
Search rankings impact your practice’s credibility, whether you realize it or not. It may not necessarily be true, but users are going to think the top search results are the more credible businesses. If Google trusts the sites enough to rank them highly, then they’re worthy of their patronage or business.
SEO feeds into a critical cycle. When your content and optimization are better, Google is going to rank you higher. In turn, more users will see your practice and you’ll receive more visits to your website. This builds further trust with Google because they’re seeing more activity on your website. Your ranking with Google improves even further.
You Need a Cost-Effective Marketing Strategy
SEO is an extremely cost-effective way to market your practice. When you do cold-calling or papering local mailboxes with ads for your practice, you don’t usually see a solid return on investment. You’re paying good money for these materials, without knowing what kinds of patients you’ll get from the efforts.
With SEO, you’re targeting people that are already in the market for your services. You know for a fact that they need dental implants or a cosmetic consultation. You’re more likely to see a solid ROI and more patients coming through your door because you’re targeting the right group of people instead of just hoping for the best.
You Want More Patients
When it comes down to it, you want to market your practice because you want more patients. SEO is one of the best ways to get more traffic to your website and convert visitors into patients. If your SEO efforts are sending users to a quality dental website, the conversion likelihood is high.
Start a Marketing Partnership With Dental Revenue
Dental Revenue is a full-service marketing agency that’s dedicated to helping dentists grow their practices. Call us or schedule a demo online to get started.