How to Measure Your Dental Marketing Success

When you’re spending money on marketing campaigns, you want to be able to see if they’re successful. What’s the point of having a marketing strategy if you don’t know how it’s helping your practice?

At Dental Revenue, we’re a full-service dental marketing agency that helps you to know what you’re getting from your marketing efforts. Using the Dental Revenue Dashboard and other tools, we help you measure your dental marketing success.

How to Measure Your Dental Marketing Success

Start With Having a Goal

If you don’t know the numbers you want to hit, you don’t really have a way to judge the effectiveness of your marketing strategy. But it can also be hard to have a goal when you don’t even know where to start.

Dental Revenue pairs you with a dedicated dental marketing advisor that helps you throughout your program. You’ll have a kickoff call and other scheduled calls with your advisor to make sure you’re still on track. We analyze factors like the size of your practice, how competitive the market is, and what kind of patients you want to target. This way, you can have a plan moving forward.

Figure Out the Factors for Your Success

It’s overwhelming to focus on all of the numbers all at once. Figure out what you want to focus on for your goals. You may want to bring in a certain number of patients from calls or social media. Or you may want to focus on website traffic. Determining your goals helps us to allocate your budget and recommend the best services to meet said goals.

During your regular advisor calls, we help you analyze the data and see what’s working and what’s not. We aren’t a marketing agency that “sets it and forgets it”. Your success is our success, so we want to tweak things with your program if you aren’t seeing the results you’re looking for.

Don’t Be Overwhelmed By Data

Seeing a lot of numbers and statistics can be overwhelming when it isn’t something you’re used to dealing with. But digging into the data is the best way to make sure your marketing efforts are successful.

The Dental Revenue Dashboard gives you all the info you need to track your marketing accomplishments. It gives you real-time access to things like keyword reports, website traffic, and your ranking on search engines.

Another important component is the lead tracker tool. You’re able to listen to phone calls and look at online form responses to determine how your front desk team is doing by converting leads to patients. A marketing program can’t be considered successful unless it’s bringing patients into your office.

While you have access to all of this data at all times, your advisor helps you make sense of it. They know how to explain what things mean, what the numbers mean for your practice, and how you can make your program even better. In between calls, we’re accessible by email at all times if you have any questions or want to make a change to your plan.

Dental Marketing Success With Dental Revenue

Work with a marketing team that’s truly your partner and invested in your success. Call us or schedule a demo online to get started with Dental Revenue.

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