Dental marketing is a crucial part of driving traffic to your dental practice. But you want to make sure you’re employing the right strategies and techniques for your unique practice. Dental Revenue is a full-service marketing agency that can help you every step of the way in your marketing journey. Below are some basic dos and don’ts to follow when it comes to dental marketing.
DO Invest In Custom Photography
Custom dental photography and videography can set your practice apart from all the rest. Most of the other practices out there are going to be using the same stock imagery. Custom photography creates an emotional connection with potential patients. They get to get a feel of your office environment and the personality of you and the rest of your staff.
DON’T Copy And Paste Your Content
You may not think it’s a big deal if you copy and paste basic content about dental problems and services. But having unique, quality content is a big factor for how you’ll rank on search engines. Content is king when it comes to ranking highly. Make sure that each page of your content is unique and none of it is copied and pasted.
DO Utilize Social Media
While not every platform is ideal, social media marketing can be very beneficial for your practice. At Dental Revenue, we’ve seen success with marketing on Facebook and Instagram. These platforms let you reach demographics of people that you may not have otherwise. It’s another way for you to connect with patients and one that seems very personal.
DON’T Ignore Your Online Reputation
Another big factor in search engine ranking is your reputation. This usually comes by the way of online reviews. You have to stay engaged and active when it comes to reviews. Reach out if someone leaves a negative review to try and fix it. Actively ask happy clients to rate your practice online. Google likes to see consistent good reviews that continue to come in.
DO Track Your Results
If you’re implementing a marketing plan, you can get a lot of data returned. It can seem overwhelming. But it’s extremely important to track the results of your marketing efforts. This data helps you see what’s working and what’s not bringing new patients to your door. You don’t want to keep allocating your money for things that aren’t working when you could be spending it on solutions that do work.
DON’T Try To Do It All On Your Own
You already have a lot on your plate when it comes to running a successful dental practice. You shouldn’t try to take control of all of the marketing efforts as well. At Dental Revenue, we work with you every step of the way. We continue communication with our clients to make sure everything is working as optimally as possible. Your success is our success!
Let us help you put together the perfect marketing plan that’s unique to your dental practice. Call us or schedule a demo online today!