When you’re implementing a marketing strategy for your dental practice, it’s important to include a variety of dental marketing techniques. Paid advertising is a core technique that’s basically replaced traditional methods like ads in the yellow pages. As a full-service marketing agency that specializes in dentistry, Dental Revenue can assist you in adding PPC ads for dentists to your marketing strategy.
What are Dental PPC Ads?
Paid advertising for dentists involves using the pay-per-click method of advertising. This places your ads above and below results in Google and Bing when people are searching for certain keywords. We assist you in targeting strong keywords to help you bring in the specific patients you’re looking for.
One of the best things about pay-per-click advertising is just that — you don’t pay unless people click on your advertisements. When people are committed enough to click on your ad, they’re interested in your website and what you have to offer as a business. This helps to bring quality leads to your website that are more likely to schedule an appointment. PPC advertising is also a great way to generate web traffic quickly.
A Partner in Paid Advertising
The SEM team at Dental Revenue will be your partner every step of the way through the dental marketing and PPC advertising process. Multiple factors will need to be considered to determine the best PPC strategy for you. First, your budget determines how much you’re willing to spend for this specific component of your marketing strategy. This can always be changed depending on the results that you’re seeing.
When we’re setting up your PPC campaign, we’re also going to be analyzing the market that you’re in. We want to see the type of competition that you have, as some areas are going to be more competitive than others. We’ll take a look at the local cost per click for the keywords you want to be ranking for and recommend a budget that we think is suitable for your market.
Lastly, we’ll consider your target audience. What kinds of patients are you looking to get through your door? Do you just want a large number of patients or do you want to attract patients that are looking for specific services? These things will determine the type of keywords you want to target. If you want to target patients specifically for dental implants, you won’t want to use keywords pertaining to general dentistry.
Add PPC Ads for Dentists to Your Marketing Campaign
We’ll work with you to determine the best keywords and budget to make sure your PPC ads are bringing in the patients you’re looking for. Call us or schedule a free demo online to learn more about how partnering with Dental Revenue can help your dental marketing strategy.