In Baltimore, we’re anticipating Snowmageddon 2016. Some forecasts project up to 3 feet of snow. To prepare, we’ve put together a reading (and listening) list with some of the best business and dental marketing articles that we’ve been to busy to read this year. Hope you enjoy.
Entrepreneur Magazine: How Your Business Can Copy the Marketing Strategies of the Fortune 500
This article will help you brainstorm ideas for adapting the strategies of Fortune 500 businesses on a small scale. Writer and online marketing expert Neil Patel uses Coca-Cola, Starbucks, Apple and oral health brand Colgate as examples. Read article
All Star Dental Academy: New Patient Phone Calls – Who Should Handle Them?
The All Star Dental Academy is an invaluable resource for dentist that offers excellent training in phone service skills and productive scheduling to increase profitability and enhance the patient experience. At Dental Revenue, our marketing program is designed to attract patients to your website and enable them to contact your office. From there, your staff takes over. Your staff is critical to converting website leads into new patients. In this not to miss article, Heather Nottingham responds explains who in the practice should be handling the new patient phone calls for the most success. Read article
American Academy of Cosmetic Dentistry: 2015 State of the Cosmetic Dentistry Industry Survey
The industry leader in Cosmetic Dentistry released its most recent report which revealed some encouraging trends including a four-point increase in revenue from cosmetic dentistry procedures in the top three tiers of the survey ($500,000 to more than $1 million) since 2013. AACD President Joyce Bassett noted, “Some of the most notable findings from the survey are those that relate to larger trends in the dental industry – and suggest that AACD members aren’t getting swept along in the tide that is corporate dentistry and aren’t feeling the insurance squeeze. Most AACD members are owners or associates in solo practice and are able to focus on fee-for-service dentistry as they perform increasingly popular cosmetic procedures.” Read the survey
The Thriving Dentist Podcast with Gary Takacs: How to Get Patients in the Door and Keep Them There
Our Creative Director keeps The Thriving Dentist Podcast on queue to keep up with trends in the dental industry. In this hour-long episode, Garry Takacs interviews Mike Buckner of Solution Reach to discuss how dental practices can master patient retention. The lively discussion includes:
- Three ways to grow your practice
- How to use technology to communicate with patients
- Importance of online review websites
- And strategies to fill open appointments