The new year is here – time to roll out the resolutions. Top on many dental practice lists: invest in marketing.
Now, more than ever before, dentists are realizing that online marketing is essential to running a successful practice. But how do you choose a website marketing company? What’s the best strategy? An all-in-one service provider or an a la carte approach?
Dental Revenue compares each side to help you make the best decision for your practice.
The A La Carte Approach
Many dental practices will take an a la carte approach to internet marketing. This means hiring separate companies to build your website, handle your search engine marketing, run a social media campaign, etc. And while it seems like you’ll have more control over each step of the process, most dentists end up missing out on their full marketing potential.
Logically, the first thing a dentist thinks about is creating a new website. In our industry, “Custom Websites” generate a lot of attention and there is a belief that custom is better. There certainly are benefits to a custom website, primarily being that they are unique to your brand and you can have precise control over the look and features of the website. One of the biggest drawbacks is the cost, typically ranging between $7,000 and $15,000. But more than that, most website design firms don’t specialize in dental marketing and fail to align the website design with the practice’s business objectives.
Once the custom website is built and published to the internet, the design agency’s job is done and you go your separate ways. Reality usually steps in a few months later as you realize your new customer stream has leveled off or dipped to what you had before the new website. This is the point where most dentists realize they need a marketing strategy.
In a lot of cases, this can mean hiring one or multiple companies for paid advertising, offline marketing, search engine optimization, social media, etc.
This type of fragmented approach quickly becomes challenging to manage. Dentists often end up feeling frustrated as they try to determine which marketing efforts are generating the best results.
The Dental Revenue Philosophy
Dental Revenue is a division of Ads Next, devoted exclusively to marketing dental practices. We work with dentists of all types and sizes all over North America and Europe. Not only do we understand website design and online marketing – we understand the dental industry.
Our Performance Program is unique in that it combines all of the essential elements: dental website, marketing strategy, reporting tools and hands-on support – into one easy platform.
The primary goal of our program is to help you increase revenue for your dental practice. Using sophisticated software-based technology, we enable you to track and measure your results. Our account managers meet with you routinely to review performance and help guide you to increase your potential.
What’s Missing From Your Marketing Strategy
Our base Performance Program Platform is robust with potential to add on additional services depending on your business goals. The most important thing we recommend to clients, whether they choose Dental Revenue or not, is to make sure that your marketing agency offers an all-in-one approach to simplify your marketing efforts, maximize your potential and help you see where you’re being most effective.
Dental Revenue rolls everything into one program including:
- High-quality, responsive website unique to your brand
- Personalized content that is specific to your business and target market
- Focus on Search Engine Optimization, Paid Advertising and Social Media
- HIPPA compliant new patient phone call tracking services
- Reporting dashboard with details on leads and website analytics
- Conversion coaching and regular review meetings
No matter how great your website looks, at the end of the day, it really boils down to whether or not you’re getting the results you want and need to thrive. Before you hire a marketing firm, reflect on your business objectives and then hire a company who can help you meet them.
Need Help Marketing Your Dental Practice?
Make good on your new year’s resolution. Contact Dental Revenue for a free demo of our Performance Program.
Contact us today: 866-799-7789 or schedule a demo online.