Building Dental Marketing Strategy Around Your Expectations
One of the mistakes people make is diving into dental marketing without knowing what they really want to get out of it. Marketing works best when you have clear goals for your practice that you want to meet. Certain strategies and platforms may work better than others, depending on whether you want more dental implant […]
The Importance of Showing Your Work as a Dentist
Growing up, we were often told that we should show our work in math classes. But the same remains true for a dentist. Potential patients want proof of the work before they choose you for dental care. Showing examples of your work on your website helps them feel more confident about going to your office […]
The Role of Dental Marketing in Growing Your Practice
In the old days, dental marketing was vastly different. You grew your practice by word of mouth and referrals from other patients. Maybe you put an ad in the Yellow Pages to get more visibility. While word of mouth still helps, not many people look in the Yellow Pages anymore. When someone is searching for […]
What is a Dental Marketing Advisor?
With traditional marketing efforts, many firms set your services and just spit out data each month. But what if you want to actually understand that data? What if you have concerns and questions about the direction of your marketing efforts? Many traditional marketing firms make it difficult to get answers to these questions. At Dental […]
What is Revenue-Focused Dental Marketing?
With dental marketing, you’re usually focused on getting new leads and patients into your office. But it’s likely that you want your marketing efforts to lead to more revenue to grow your practice further. Dental Revenue is a marketing agency specializing in dental practices and revenue-focused dental marketing to continue to shape and grow your […]
The 5 Reasons Patients Choose a Dentist Beyond Insurance and Location
There are many different reasons someone might choose your dental practice. Two of the most common reasons are that the location is convenient and the office takes their dental insurance. But many people want much more from the dental practice they choose than just convenience. They’re looking for certain things they want their dentist office […]
Why Evergreen Website Content Helps Dental SEO
Content is one of the most important factors regarding search engine rankings. You’ve probably heard the phrase “content is king,” and that’s the truth. Search engines want your site to have content that’s unique and informative. Having new content is something that they look for too. But evergreen content is also a big help when […]
How To Build a Successful Dental Brand
For your dental practice, having a successful brand is very important. It’s how people see you, both locally and across the web. Having a brand that people recognize as being a good one is what gets new patients in the door and helps them trust your practice. How do you build a dental brand that […]
The Difference Between Onsite and Offsite Dental SEO
When you’re putting together a marketing plan, dental SEO is a big part of it. But there are different types of SEO, onsite and offsite. What do these mean, and how do they work in your dental marketing plan? It’s important to know what these terms mean and how exactly they’re used to benefit your […]
Training Your Staff to Convert Leads into Dental Patients
Getting a lot of leads for your practice doesn’t mean as much if they aren’t converting into new patients. Do your front office staff know how to convert these leads? Training your staff to do this is extremely important for your practice. They must know the best practices and ways to talk to potential patients […]