What’s Responsive Design & Why It’s Important
More than 30% of internet users say they mostly use their phone to browse the internet. As this population increases, Google and other search engines are placing more and more emphasis on user experience across a variety of platforms. Responsive website design isn’t just a “cool technology”, it’s an essential component of SEO.Tweet This What […]
How The Google Knowledge Graph Impacts SEO
You’ve heard it before: content is king. But, what does that mean? Does Google understand the meaning of the words on your website? Yep. And with the Knowledge Graph back in May 2012, it’s getting better every day. In February, Google made an announcement about health information and the Knowledge Graph: “One in 20 Google […]
7 Steps To Convert Calls Into New Patient Visits
Do you feel like your front desk staff struggles with answering the phone? Are they not meeting your expectations? Are you looking for a way to increase revenue without increasing your costs? It may be time to adjust your approach. By simply converting a higher percentage of the calls coming into your practice, you can […]
Got a Bad Review? Don't Get Emotional
When you discover your dental office received a negative online review, the hardest thing is knowing what to do. You read the review once, then twice and pretty soon you are so upset that you feel the need to passionately defend yourself. But, this is the worst thing you can do in the online world. […]
Investing in Marketing in 2015? Read This First
The new year is here – time to roll out the resolutions. Top on many dental practice lists: invest in marketing. Now, more than ever before, dentists are realizing that online marketing is essential to running a successful practice. But how do you choose a website marketing company? What’s the best strategy? An all-in-one service […]