Meet Our Team

About Dental Revenue

Dental Revenue Office

Dental Revenue is a dental marketing agency launched by Ads Next to provide comprehensive online marketing and lead generation software for modern dental practices. Our Performance Program is one of the most unique in the industry, developed specifically for dentists to go beyond the basics of traditional internet marketing to help dentists promote their practices even in the most competitive markets.

Timeline

  • 2008: With 10 years of experience in marketing auto dealerships, Brian Burns launches Ads Next to focus on internet advertising solutions for local businesses in the Baltimore-Washington metropolitan area.
  • 2009: Working with all types of businesses, Ads Next develops proprietary reporting dashboard and launches online marketing program to promote, track and generate results.
  • 2010: Starts working with dental clients including Dr. Scott Finlay, Dr. Andrew Cobb and Dr. John Cranham. Also develops relationships with leading cosmetic doctors from across the nation.
  • 2011: Ads Next launches Performance Program (beta) for medical markets working with select dental clients and cosmetic doctors. Corporate office is relocated to the high-tech corridor of Baltimore, Maryland.
  • 2012: Performance Program continues to develop now include a custom WordPress website platform, online marketing component and enhanced reporting dashboard.
  • 2013: Ads Next now works with a significant number of dentists from across the United States, Canada and Europe. Performance Program evolves to include conversion coaching and more detailed metrics becoming more specific to the dental market.
  • 2014: Launches Performance Program 2.0, a comprehensive marketing program for dentists and doctors that includes website software, core marketing and conversion coaching.
  • 2015: Ads Next launches Dental Revenue, a division devoted exclusively to the dental industry. Performance Program 3.0 rolls out with enhanced reporting capabilities and additional marketing modules to enhance online dental marketing results.

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Brian Burns

Brian Burns is the President and Founder of Ads Next, the parent company of Dental Revenue. He has…

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Brian Burns

Founder and President

Brian Burns is the President and Founder of Ads Next, the parent company of Dental Revenue. He has over 10 years of experience in online marketing and over 17 years of sales and marketing experience.

Ads Next was founded in 2008 to capitalize on the rapid transition from traditional media to online marketing and advertising strategies. 

For the first two years, a small team of talented people built the marketing platform and services that eventually led to the Dental Revenue Performance Program. Initially, the software-based platform was tested across a variety of industries.

By 2010, the program was generating predictable results for dental and medical practices. Corporate revenue for Ads Next has consistently grown at a rate of 20% per year and overall revenue growth has been nearly 300% since 2009.

Outside of the office, Brian enjoys spending time with his family

. If the weather’s good, he might sneak out early to catch an O’s game. He also enjoys boating, golfing and snowboarding.

Bill Mulcahy

Bill Mulcahy is the President of Sales and Marketing for Dental Revenue/Ads Next. He joined the team in…

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Bill Mulcahy

Vice President

Bill Mulcahy is the President of Sales and Marketing for Dental Revenue/Ads Next. He joined the team in 2010 and has been instrumental in the company’s growth in the dental industry. Working hands-on with dental clients and consultants, Bill guided the launch of the Performance Program and development of Dental Revenue, the agency devoted exclusively to dental marketing.

Bill brings dynamic professional experience to the team working for companies such as GE Capital, Encompass Corporation, Dominion Enterprises. He is also an experienced business consultant specializing in the marketing of small businesses and new revenue generation. His passion, knowledge, and ability to generate revenue are big reasons why his clients value his input and expertise.

In his free time, Bill can typically be found participating in various outdoor sports and activities. He is active with his church and community and enjoys spending time with his two young children, Austin and Maddie.

Kelly McGee

Kelly is the VP of Digital Marketing for Dental Revenue. Kelly joined Dental Revenue at its inception, driving…

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Kelly McGee

VP of Digital Marketing

Kelly is the VP of Digital Marketing for Dental Revenue. Kelly joined Dental Revenue at its inception, driving the strategy and execution of search engine optimization and pay per click advertising. With more than fifteen years of search engine marketing experience she has helped Dental Revenue develop a performance driven solution that delivers results and new business for  clients. She has evolved her role into the VP of Digital Marketing where she is responsible for client retention, development of new services and helping the overall growth of the company.

In her free time she enjoys hiking, traveling and practicing yoga.

Kevin Gallagher

Kevin Gallagher is the President of Operations for Dental Revenue. He joined the company in 2011, bringing more…

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Kevin Gallagher

President of Operations

Kevin Gallagher is the President of Operations for Dental Revenue. He joined the company in 2011, bringing more than 15 years of sales and account management experience.

Kevin is responsible for developing a strong relationship with clients in order to effectively market their practice/company online. His outgoing people skills, industry knowledge and drive to always learn more make him a great asset to Ads Next and our clients.

In his free time, Kevin enjoys spending time with his wife Brianna, family and friends.

Nancy Ritmiller

Nancy is the Production & Content Manager for Dental Revenue. She oversees copy writing for new dental websites…

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Nancy Ritmiller

Production & Content Manager

Nancy is the Production & Content Manager for Dental Revenue. She oversees copy writing for new dental websites and manages a team of writers for our dental client blogs.

Nancy joined the Ads Next team in 2009 and has expanded her role over the years from bookkeeping and account management to creative and technical writing for clients.

She graduated from the University of Mary Washington in 1987 and went on to work in the finance industry. While her four children were young, she spent time volunteering and organizing their schedules. Nancy enjoys the fast paced environment of the web industry, including the opportunity to learn new things. She and her husband enjoy spending time with their family, running and traveling.

Ariel Grinspoon

After graduating from Towson University with a degree in Studio Illustration, Ariel has worked in the Baltimore area…

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Ariel Grinspoon

Data Intelligence Manager

After graduating from Towson University with a degree in Studio Illustration, Ariel has worked in the Baltimore area as an account manager, specializing in design. She is excited to join the team at Ads Next. When she’s not working, you can find Ariel creating a new piece of artwork or spending time outdoors with her family and their dog, Tucker.

Emily Plumb

Emily is Project & Support Manager.  She oversees the production process and manages the maintenance and support of…

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Emily Plumb

Project Manager

Emily is Project & Support Manager.  She oversees the production process and manages the maintenance and support of all live sites.

Since graduating from Kutztown University of Pennsylvania, with a BS in Cultural Anthropology, Emily has helped to build out several small businesses with her content writing, design, and marketing skills.

Emily enjoys hiking the Appalachians, gardening, and traveling in her van with her dogs Chop and Flower.

Luis Leonzo

Luis Leonzo, our Search Engine Optimization Specialist, joined AdsNext in 2017 and has since made a smooth transition…

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Luis Leonzo

SEO Specialist

Luis Leonzo, our Search Engine Optimization Specialist, joined AdsNext in 2017 and has since made a smooth transition to his new role. As an experienced digital strategist, Luis holds a Bachelors of Business Administration in Marketing and e-Business from Towson University. While executing Pay Per Click campaigns, managing client reviews and listings, search engine marketing strategy, and enhancing our clients’ online visibility, he has quickly shown initiative and dedication to Dental Revenue’s success.

As a Baltimore resident, he enjoys cycling around the city as well as exploring the outdoors.

Marie Lazzari

Marie is a senior media consultant with over 20 years of experience in sales, brand development, and digital…

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Marie Lazzari

Senior Media Consultant

Marie is a senior media consultant with over 20 years of experience in sales, brand development, and digital marketing. She holds a bachelor’s degree in business with a major in marketing from Towson University. She is an active member in the Towson Chamber of Comerce.

Jennifer Logan

Jennifer graduated from Towson University with a degree in Communications. She has worked in Maryland in both the…

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Jennifer Logan

Account Manager

Jennifer graduated from Towson University with a degree in Communications. She has worked in Maryland in both the medical and account management field before joining Dental Revenue in 2018. Jennifer enjoys engaging with clients helping them to improve their practice’s revenue.

In her free time, Jennifer enjoys going for a run around the harbor or listening to a good podcast.

Nicole Bonnin

Nicole Bonnin is a Sales and Marketing Specialist at Dental Revenue. Her marketing and interpersonal skills make her…

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Nicole Bonnin

Sales & Marketing Specialist

Nicole Bonnin is a Sales and Marketing Specialist at Dental Revenue. Her marketing and interpersonal skills make her a great asset to our sales team. Prior to joining Dental Revenue, Nicole graduated from Towson University with a Bachelors of Science in Communications Studies. Nicole has held previous positions as the Marketing Specialist for Towson University’s Housing & Residence Life as well as the Marketing Coordinator for Lee & Associates Chesapeake Region, LLC. Nicole’s strengths are demonstrated in her willingness to learn and eagerness to succeed.

Lauren Jones

Lauren is the Search Marketing Specialist for Dental Revenue. She graduated from Bloomsburg University with a BA in…

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Lauren Jones

Search Marketing Specialist

Lauren is the Search Marketing Specialist for Dental Revenue. She graduated from Bloomsburg University with a BA in English/Creative Writing. After moving to Maryland with her fiance after college, she’s worked honing her writing and editing skills in various positions.

When not at work, you can find her with her nose in a book, snuggling with her two dogs, or flying somewhere ridiculous for another Lady Gaga concert.

Shelby Poffenberger

Shelby Poffenberger is a content writer for Dental Revenue. She graduated from the University of Maryland, Baltimore County with…

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Shelby Poffenberger

Content Writer

Shelby Poffenberger is a content writer for Dental Revenue. She graduated from the University of Maryland, Baltimore County with a BA in Media and Communications Studies. She has used her experience in social media and copywriting to create content for companies through a variety of channels.

When not in the office, Shelby can be found in Baltimore record and vintage clothing stores.

Micaela Walley

Micaela is a Content Writer for Dental Revenue. She specializes in writing SEO-optimized website copy as well as…

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Micaela Walley

Content Writer/ Social Media

Micaela is a Content Writer for Dental Revenue. She specializes in writing SEO-optimized website copy as well as creating and posting social media content for our clients. Micaela graduated from the University of South Alabama with a double major in English and Communication. She is also a professional poet and is currently pursuing her MFA degree in Poetry at the University of Baltimore.

Patti Berry

Patti originally joined the Dental Revenue team in 2015 doing call analysis. Starting in 2016 she moved to…

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Patti Berry

Billing Administrator

Patti originally joined the Dental Revenue team in 2015 doing call analysis. Starting in 2016 she moved to blog management and billing.

Patti graduated from Mount St Marys University with a degree in Business and Finance. She worked in the finance industry for many years before staying home to raise 2 kids. She’s excited to be back at work and learning something new every day! She and her family can be found on their boat or on the lacrosse field for her 2 boys.

Zuri Barnes

Zuri is a front-end developer for Dental Revenue. He specializes in developing websites, user interfaces and responsive design.…

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Zuri Barnes

Frontend Developer

Zuri is a front-end developer for Dental Revenue. He specializes in developing websites, user interfaces and responsive design. Zuri graduated from the University of Maryland Baltimore County, with a BA in Cultural Anthropology.

In his free time, Zuri enjoys soccer, practicing bonsai, and snowboarding.

Jeff Piet

Jeffrey Piet is the lead Programmer Analyst for Dental Revenue.  He specializes in all stages of the software…

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Jeff Piet

Lead Programmer Analyst

Jeffrey Piet is the lead Programmer Analyst for Dental Revenue.  He specializes in all stages of the software development lifecycle from analysis, design, development, implementation, testing, and maintenance.  Jeff has over 13 years of combined analytical and programming experience supporting small businesses through enterprise level applications at Johns Hopkins.

Jiyoon Kim

Jiyoon Kim is the front-end developer for Dental Revenue. With over 7 years of experience, she specializes in…

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Jiyoon Kim

Front End Developer

Jiyoon Kim is the front-end developer for Dental Revenue. With over 7 years of experience, she specializes in designing, developing, and supporting WordPress websites. Jiyoon has worked with many small businesses as well as government and large corporations. When not in the office, Jiyoon can be found eating her way through Baltimore.

Brian Ross

Brian Ross is the lead programer for Dental Revenue and Ads Next. He specializes in designing, developing, testing,…

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Brian Ross

Lead Programmer

Brian Ross is the lead programer for Dental Revenue and Ads Next. He specializes in designing, developing, testing, implementing and supporting software development projects on both .NET and Java platforms. Brian has over 20 years of experience as a (hands-on) technology manager and programmer. He has worked with numerous start-ups as well as government and Fortune 500 companies

Jillian Tyburski 

Jillian is a junior at Clemson University studying Graphic Communications, minoring in Brand Communications and Business Administration. Her…

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Jillian Tyburski 

Intern

Jillian is a junior at Clemson University studying Graphic Communications, minoring in Brand Communications and Business Administration. Her past experience includes website design & development, visual merchandising, and graphic design. In her free time Jillian enjoys surfing, music and painting.

Allison Buettner

Allison Buettner is a content writer for Dental Revenue. She earned a degree in Science Writing from the University…

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Allison Buettner

Blog Writer

Allison Buettner is a content writer for Dental Revenue. She earned a degree in Science Writing from the University of Maryland, Baltimore County, and uses her background in research laboratories and technical writing to deliver engaging content for her clients. Beyond her work with Dental Revenue, Allison uses creative marketing solutions to help small businesses create loyal, repeat customers.

Amanda Frekot

Amanda Frekot is the Blog Manager at Dental Revenue. She has a MA in Social Media Communications from…

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Amanda Frekot

Blog Manager

Amanda Frekot is the Blog Manager at Dental Revenue. She has a MA in Social Media Communications from Dublin City University and a BA in Media & Communications from Ursinus College. She has 8 years of writing and editing experience. She also lived in Dublin, Ireland for 2.5 years before returning to her home state of Maryland.

In her free time, Amanda enjoys reading true crime books and watching superhero films.

Anne Huber

Anne Huber is a Search Engine Optimization Specialist and has been with AdsNext since November of 2016. She…

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Anne Huber

Anne Huber is a Search Engine Optimization Specialist and has been with AdsNext since November of 2016. She has worked on various projects and campaigns over the years but has settled into a role developing and optimizing online content. Anne is constantly researching top keywords in various industries to help our clients’ online visibility. The ever-changing world of SEO is intriguing to her.
Anne has a BS in business as a marketing major from Miami University located in Oxford, OH. As a busy mom of 3, she spends most of her free time cheering on her kids at their soccer, basketball, and lacrosse games.