Brian Burns

Founder and President

Brian Burns is the President and Founder of Ads Next, the parent company of Dental Revenue. He has over 10 years of experience in online marketing and over 17 years of sales and marketing experience.

Ads Next was founded in 2008 to capitalize on the rapid transition from traditional media to online marketing and advertising strategies. For the first two years, a small team of talented people built the marketing platform and services that eventually led to the Dental Revenue Performance Program. Initially, the software-based platform was tested across a variety of industries.

By 2010, the program was generating predictable results for dental and medical practices. Corporate revenue for Ads Next has consistently grown at a rate of 20% per year and overall revenue growth has been nearly 300% since 2009.

Outside of the office, Brian enjoys spending time with his family. If the weather’s good, he might sneak out early to catch an O’s game. He also enjoys boating, golfing and snowboarding.

Bill Mulcahy

Vice President

Bill Mulcahy is the Vice President of Ads Next. He joined the team in 2010 and has been instrumental in the company’s growth in the dental industry. Working hands-on with dental clients and consultants, Bill guided the launch of the Performance Program and development of Dental Revenue, the agency devoted exclusively to dental marketing.

Bill brings dynamic professional experience to the team working for companies such as GE Capital, Encompass Corporation, Dominion Enterprises. He is also an experienced business consultant specializing in marketing and new revenue generation. His passion, knowledge and ability to generate revenue are big reasons why his clients value his input and expertise.

In his free time Bill can typically be found participating in variety outdoor sports and activities. He is active in the community and enjoys spending time with his wife Erin and their children, Austin and Maddie.

Kelly McGee

Director of Internet Marketing

Kelly is the Director of Internet Marketing for Ads Next and Dental Revenue. Kelly joined Ads Next at its inception, driving the strategy and execution of search engine optimization and pay per click advertising. With more than ten years of search engine marketing experience she has helped Ads Next develop a performance driven solution that delivers results and new business for their clients. She has evolved her role into the Director of Internet Marketing where she is responsible for client retention, development of new services and helping the overall growth of the company.

In her free time she enjoys hiking, traveling and practicing yoga.


Nancy Ritmiller

Production & Content Manager

Nancy is the Production & Content Manager for Dental Revenue. She oversees copy writing for new dental websites and manages a team of writers for our dental client blogs.

Nancy joined the Ads Next team in 2009 and has expanded her role over the years from bookkeeping and account management to creative and technical writing for clients.

She graduated from the University of Mary Washington in 1987 and went on to work in the finance industry. While her four children were young, she spent time volunteering and organizing their schedules. Nancy enjoys the fast paced environment of the web industry, including the opportunity to learn new things. She and her husband enjoy spending time with their family, running and traveling.

Kevin Gallagher

President of Operations

Kevin Gallagher is the President of Operations for Dental Revenue. He joined the company in 2011, bringing more than 15 years of sales and account management experience.

Kevin is responsible for developing a strong relationship with clients in order to effectively market their practice/company online. His outgoing people skills, industry knowledge and drive to always learn more make him a great asset to Ads Next and our clients.

In his free time, Kevin enjoys spending time with his wife Brianna, family and friends.

Brian Ross

Lead Programmer

Brian Ross is the lead programer for Dental Revenue and Ads Next. He specializes in designing, developing, testing, implementing and supporting software development projects on both .NET and Java platforms. Brian has over 20 years of experience as a (hands-on) technology manager and programmer. He has worked with numerous start-ups as well as government and Fortune 500 companies

Ariel Grinspoon

Data Intelligence Manager

After graduating from Towson University with a degree in Studio Illustration, Ariel has worked in the Baltimore area as an account manager, specializing in design. She is excited to join the team at Ads Next. When she’s not working, you can find Ariel creating a new piece of artwork or spending time outdoors with her family and their dog, Tucker.

Emily Plumb

Production & Support Coordinator

Emily is Dental Revenue’s Project Manager.  She oversees the production process and manages the maintenance and support of all live sites.

Since graduating from Kutztown University of Pennsylvania, with a BS in Cultural Anthropology, Emily has helped to build out several small businesses with her content writing, design, and marketing skills.

Emily enjoys hiking the Appalachians, gardening, and traveling in her van with her dogs Chop and Flower.

Luis Leonzo

SEO Specialist

Luis Leonzo, our Search Engine Optimization Specialist, joined AdsNext in 2017 and has since made a smooth transition to his new role. As an experienced digital strategist, Luis holds a Bachelors of Business Administration in Marketing and e-Business from Towson University. While executing Pay Per Click campaigns, managing client reviews and listings, search engine marketing strategy, and enhancing our clients’ online visibility, he has quickly shown initiative and dedication to Dental Revenue’s success.

As a Baltimore resident, he enjoys cycling around the city as well as exploring the outdoors.

Jennifer Logan

Account Manager

Jennifer graduated from Towson University with a degree in Communications. She has worked in Maryland in both the medical and account management field before joining Dental Revenue in 2018. Jennifer enjoys engaging with clients helping them to improve their practice’s revenue.

In her free time, Jennifer enjoys going for a run around the harbor or listening to a good podcast.

Marie Lazzari

Marketing Consultant

Bio Coming Soon

Nicole Bonnin

Sales & Marketing Specialist

Nicole Bonnin is a Sales and Marketing Specialist at Dental Revenue. Her marketing and interpersonal skills make her a great asset to our sales team. Prior to joining Dental Revenue, Nicole graduated from Towson University with a Bachelors of Science in Communications Studies. Nicole has held previous positions as the Marketing Specialist for Towson University’s Housing & Residence Life as well as the Marketing Coordinator for Lee & Associates Chesapeake Region, LLC. Nicole’s strengths are demonstrated in her willingness to learn and eagerness to succeed.

Jiyoon Kim

Front End Developer

Jiyoon Kim is the front-end developer for Dental Revenue. With over 7 years of experience, she specializes in designing, developing, and supporting WordPress websites. Jiyoon has worked with many small businesses as well as government and large corporations. When not in the office, Jiyoon can be found eating her way through Baltimore.

Lauren Jones

Content Writer

Lauren is a content writer for Dental Revenue, handling the assigning and writing of blogs. She graduated from Bloomsburg University with a BA in English/Creative Writing. After moving to Maryland with her fiance after college, she’s worked honing her writing and editing skills in various positions.

When not at work, you can find her with her nose in a book, snuggling with her two dogs, or flying somewhere ridiculous for another Lady Gaga concert.

Shelby Poffenberger

Content Writer

Shelby Poffenberger is a content writer for Dental Revenue. She graduated from the University of Maryland, Baltimore County with a BA in Media and Communications Studies. She has used her experience in social media and copywriting to create content for companies through a variety of channels.

When not in the office, Shelby can be found in Baltimore record and vintage clothing stores.

Patti Berry

Billing Administrator

Patti originally joined the Dental Revenue team in 2015 doing call analysis. Starting in 2016 she moved to blog management and billing.

Patti graduated from Mount St Marys University with a degree in Business and Finance. She worked in the finance industry for many years before staying home to raise 2 kids. She’s excited to be back at work and learning something new every day! She and her family can be found on their boat or on the lacrosse field for her 2 boys.

Micaela Walley

Content Writer/ Social Media

Bio & image coming soon!

Zuri Barnes

Web Developer

Bio Coming Soon!

Matt Talley

Search Marketing Specialist

Image & Bio Coming Soon!

Allison Buettner

Blog Writer

Image & Bio Coming Soon!

Gabby Schnoor

Call Analysis Team

Image & Bio Coming Soon!

William Mulcahy

Call Analysis Team

Image & Bio Coming Soon!

Anne Huber

Image and Content Coming Soon!

Vicki Burns

Image and Content Coming Soon!