Google announced it will make another update to its mobile search algorithm this May, further increasing the importance of having a mobile friendly website. Chances are you already have a mobile friendly website and this update won’t affect you. If you don’t have a mobile friendly website, though, it’s time to take action.
Is Your Website Mobile-Friendly? Take Google’s mobile friendly test to find out
Why Mobile Friendly Websites Matter
Between 20% and 40% of the traffic on Dental Revenue websites come from mobile.
Since 2014, mobile searches have outpaced desktop searches. Just about everyone has a smartphone in their pocket. On average, people check their phones 150 times a day. It’s easy to pull your phone out when you have a question. Nothing is more frustrating, though, than coming across a website that isn’t easy to interact with on your phone.
Last year, Google made mobile-friendliness a ranking signal on mobile searches. This affects only searches happening on mobile devices. Those signals will be strengthened with this new update to help users find more pages that are relevant and mobile-friendly.
If You Want to Be Great, You Have to Be Useful
There are many reasons why people come to your website. Some might be current patients who need to call you to make an appointment, reschedule or get directions.
You’re also getting traffic from potential patients who are searching on dental keywords. These potential patients could be anywhere in the purchase cycle and have a wide range of needs. Your website needs to communicate what you offer, why you’re the best dentist for them and make it easy for them to contact you – regardless of what device they’re searching for you on.
Dental Revenue is a Leader in Dental Marketing
Our focus at Dental Revenue is providing dentists with the tools and services they need to succeed in online marketing. We have developed beautiful, responsible dental website designs that deliver useful content and a seamless user experience regardless of the device being used. We also offer an industry leading dashboard that lets you see how your website is converting leads into new patients. New integrations are available to connect with your patient management software so you can close the loop and calculate true ROI.
If you have questions about your website, give us a call or send us an email.